Case Study Bralex

How Bralex saves money and time with Optiply

“The Optiply integration saves us time and money”

“Bram and Alexander manage the warehouse of webshops such as, and They did the purchasing themselves for a long time until Alexander heard about Optiply, a new integration within Picqer. Optiply provides purchasing advice based on sales data, enabling webshop owners to optimise stock levels and thus save time and money. Since August 2016, Optiply has been running as an integration within the Picqer dashboard of Bram and Alexander’s webshops. We asked the latter how he likes it so far.”

Alexander, how long have you been using Picqer?

“About a year and a half. We used to have our inventory system, but it did not work well. The system was not linked to the products, so we had to book everything in and out manually. That meant downloading CSVs all the time and uploading them back to suppliers. It was not doing anything. Since we have been using Picqer, things have been going much better. We can now manage orders very easily, and we know what our current stock is.”

How does the integration of Optiply work?

“Optiply provides automatic purchasing advice based on available product information, such as sales history and the influence of seasons, which saves us a lot of work. If you have a hundred products, you can still keep track of purchasing, but we have thousands spread across multiple webshops, at some point, you lose the overview. You no longer know what and how much you are selling and how much you have to buy. We were behind on the facts and looking for pearls in an assortment of items that we thought would sell well. At the same time, we knew that there are products of which we have far too many in our warehouse. We have a lot of deadstock as a result.”

What does Optiply do for your bottom line?

“We now know exactly how much of all three thousand unique products we need to buy. We receive that advice automatically, which has saved us between five and ten thousand euros in three months. It literally means that we sell more with less stock, and that is exactly what you want as a webshop owner”

Has that changed your business operations?

“Definitely. I used to do the purchasing myself because I was the only one who had the overview and the knowledge. In the old situation, I did not dare to outsource the purchasing. Thanks to Optiply, I dared to do so. The system provides advice, and our procurement staff only have to take over, which has given me time for other things. I now spend that time on marketing, for example”.

You are one of the first parties Optiply has integrated into Picqer. Is it a recommendation?

“I think so. For us, it is worth the investment. The system is self-learning, and the people behind Optiply are active to optimise everything even further. We save costs and save time. What more do you want?”

"Powerful insights of my inventory and a clear forecast "

Ruud Kleine (Mr. Dental Supplies)

"Purchasing just got more efficiënt"

– Isabelle (

"More revenue with less stock"

– Alex Kaptein (Bralex)


"No more lost sales due to inavailability"

– Dirk Schrama (Dutch Mud Men)


"Supplying my store without any doubts"

– Casper Ehrencron (Partywinkel)


"Everything in stock at the right time"

– Willem Bontrump (


"Excellent tool and excellent customer service!"

– Thomas De Vriendt (Iedereen Loopt)

“Inventory levels and optimization are amazing. We don’t want anything else!”

Without a doubt, an amazing system. The return on investment was instantly noticeable. Our Lightspeed store has solid integration with powerful automation in place. We would recommend it to any eCommerce store.

– Pim Berghuizen (


With more than 300 satisfied clients, Optiply has enhanced the stock of many eCommerce stores and wholesalers. Because we would like to offer you advice that is tailored to the needs of your business, we like to highlight the advantages in a personal demo.

Book a demo today to obtain answers to all of your questions and discover how beneficial Optiply could be for your business.