Success story Bralex

How Bralex saves money and time with Optiply

“Optiply saves us time and money”

“Bram and Alexander manage the warehouse of webshops such as, and They did the purchasing themselves for a long time until Alexander heard about Optiply, a new integration in Picqer. Optiply provides purchasing advice based on sales data, enabling webshop owners to optimise stock levels and thus save time and money. Since August 2016, Optiply has been running as an integration in the Picqer dashboard of Bram and Alexander’s webshops. We asked the latter how he likes it so far.”

Alexander, how long have you been using Picqer?

“About a year and a half. We used to have our own inventory system, but it did not work well. The system was not linked to the products, so we had to book everything in and out manually. That meant downloading CSVs all the time and uploading them back to suppliers. It simply did not work for us. Since we have been using Picqer, things have been going much better. We can now manage orders easily, and we know what our current stock is.”

How does the integration of Optiply work?

“Optiply provides automatic purchasing advice based on available product information, like sales history and the influence of seasons, which saves us a lot of work. If you have a hundred products, you can still keep track of purchasing, but we have thousands spread across multiple webshops, at some point, you lose control. You no longer know what and how much you are selling and how much you have to buy. We were lagging behind, and we were searching for pearls in an assortment of items that we thought would sell well. At the same time, we knew that there are products of which we have far too many in our warehouse. Therefore, we had a lot of deadstock.”

What does Optiply do for your?

“We now know exactly how much of all three thousand unique products we need to buy. We receive that advice automatically, which has saved us between five and ten thousand euros in three months. It literally means we sell more with less stock, and that is exactly what you want as a webshop owner”

Has that changed your business operations?

“Definitely. I used to do the purchasing myself because I was the only one who had the overview and the knowledge. In the old situation, I did not want to outsource the purchasing. Thanks to Optiply, I finally dared to do so. The system provides advice, and our procurement staff takes over, which has given me time for other things. I now spend that time on marketing, for example.”

You are one of the first companies to have integrated Optiply into Picqer. Do you recommend it?

“Yes. For us, it is worth the investment. The system is self-learning, and the people behind Optiply are working on optimising everything even further. We save money and time. What more do you want?”

"Powerful insights of my inventory and a clear forecast"

Ruud Kleine (Mr. Dental Supplies)

"Much more efficient purchasing"

– Isabelle (

"More sales with less inventory"

– Alex Kaptein (Bralex)


"Less out-of-stock"

– Dirk Schrama (Dutch Mud Men)


"No more worries about purchasing"

– Casper Ehrencron (Partywinkel)


"Always everything in stock"

– Willem Bontrump (


"Excellent tool, Excellent service!"

– Thomas De Vriendt (Iedereen Loopt)

martijn oprichter soundimports

"I would now trust Optiply more than a new purchaser"

Martijn Ouwerkerk: "Thanks to Optiply I have saved 40% of my time on procurement. Time I can now spend on the growth of SoundImports. It is precisely that dynamic trigger that makes Optiply unique, and has helped me a lot to change my purchasing process from reactive to proactive. "

SoundImports logo

"Better product availability with less stock"

Niels Veltman: "We are already seeing the effects of Optiply, which gives confidence and motivation to continue this upward trend. In addition, it is in line with our strategic choices, as we still believe the most important factor is our service levels. It is great that we now have an objective tool to measure and optimise this."


Do you also want to purchse on the autopilot?

With Optiply, procurement based on gut feeling makes way for data-based purchasing. Always at the right time, with the perfect quantity, ordered in just one click from the best supplier.

We would love to demonstrate what Optiply can do for your business in one of our live demos.