Simple purchasing decisions with high impact

From our own experience, we know that the #1 question that still puzzles buyers is: what, when and how much should I order? At Optiply, we believe the purchasing process can, and should, be easier. Our AI platform automates inventory management and helps companies create autonomous and sustainable supply chains around the world.

What began in 2015 as two founders solving their own e-commerce purchasing challenges has grown into a leading inventory optimization platform trusted by more than 500 businesses.

Since our first office opened in Eindhoven in 2016, we’ve expanded to Amsterdam, Évora, and Hyderabad, building a global team that empowers e-commerce, wholesale, and retail companies to turn inventory management into a true competitive advantage.

Discover open positions
Wiebe Konter
Co-founder & CEO
Sander van den Broek
Co-founder & CTO

The ultimate platform for global E-commerce

After consolidating its presence in the Dutch market, Optiply has embarked on an internationalization journey. This strategic expansion reinforces our role as a leading force in inventory optimization, allowing us to engage with diverse markets and adapt our platform to different retail, wholesale and e-commerce ecosystems.

Shaping autonomous and sustainable supply chains

Today, Optiply is much more than a purchasing algorithm. We are a trusted partner in creating leaner, more resilient, and more sustainable supply chains — ensuring every product is in the right place at the right time.

The team behind Optiply

Alexander Merckx
Amith Prasanth
André Figueira
Aniruddha Majumder
António Costa
Bo Drysdale
Bruno Lopes
Bruno da Encarnação
Carla Domingos
Daniel Ramos
Eduardo Sequeira
Fábio Belga
Gabriele Bettarini
Hritik Bagul
Ivo Fonseca
Jeffrey Damen
Johan Konter
Joren Straatman
João Fernandes
João Raposo
João Vasconcelos
Malini Kasham
Marc de Graaf
Marlene Oliveira
Myrthe Gellvoet
Nidia Silva
Patrícia Demétrio
Patrícia Santos
Reuben Mathew
Ricardo Guerreiro
Sander van den Broek
Sergio Batista
Shaik Mohammed Ali
Stijn van Zantvoort
Tiago Barradas
Wiebe Konter
Xavier Abade
Yasmin Kochavi

Contribute to a sustainable supply chain and sustainable growth

500+

Happy customers

50+

Enthusiastic colleagues

450+

Friday afternoon drinks

We’re looking for new colleagues!

Looking to work together on smart purchasing processes? Check out our open positions!

View vacancies

Locations

Amsterdam

Van Diemenstraat 292
1013 CR, Amsterdam
The Netherlands

Eindhoven

Horsten 1
5612 AX, Eindhoven
The Netherlands

Évora

Praceta de Angola,
N. º 20 loja 1
7005-543 Évora, Portugal

Hyderabad

12th Floor, Workafella, Western Aqua, Hi tech City, Hyderabad – 500081, Telangana, India

Always make the right purchasing decisions

Maintain control over your supply chain. Know exactly what, when and where to buy and always place the right orders to maximise revenue.

“The best thing about Optiply is that I no longer have to think about which products to order.”

Tygo Bril

Buyer, Travelbags