At times it can be challenging to leave our home behind and take a step into the unknown. Hugo, a Portuguese designer, trusted his instincts and left his home country, to join Optiply in Amsterdam. He fulfills an intermediary role for the design, development, and product teams within Optiply.  If you ever find yourself caught in a crossfire Hugo will come to the rescue. Read his story to learn more about working for Optiply and how Hugo contributes to making Optiply a company we can all be proud of. 

How did you end up working for Optiply?

“I always dreamed of becoming a scientist or an architect because I wanted to help people with technology. When I taught my grandparents how to use facetime for the first time, to place an online order, or make an emergency call – that is when I realized that I wanted to design customer-oriented features. At the time, I was working at a big firm, but I felt there was something missing. So, when I had the opportunity to work as a designer for Optiply I grabbed that chance immediately. So far, it has been one of the best decisions I made in my entire life. It also taught me that some risks are worth taking.”

“Strong questioning skills can be your saviour as a designer”
Hugo Figueira

Designer, Optiply

What qualities are the most important for your role as a designer?

“The ability to work well in a team is one of the most important skills a designer should possess. As a designer you need to gel well with various departments and work closely with them. In addition to that, the role of a designer demands being creative and inquisitive. Designing is an act of observing and creating what other people perceive. Therefore, you have to be a strong visual communicator – to convert an idea into a feature. And finally, I would say that strong questioning skills can be your saviour as a designer.”

What strengths have you gained from working with Optiply?

“Without a second thought, I would say a wide circle of friends and acquaintances who are all inspiring and committed towards the company goals, mission, and vision. There is a mentality within the company to create a positive atmosphere. That keeps me motivated. In addition to this, being part of the company’s transformation from a vision to reality is probably the biggest and most valuable professional advancement I gained at Optiply. I am still learning a little bit about everything, everyday.”


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